What Every Woman Needs to Know About Annual Screenings
- 5 minute read
- Disease Prevention and Treatment
Starts July 15th
The Pink Letter Project encourages women to prioritize breast cancer screenings and inspire the people they love to do the same through personal messages of encouragement.
What It Is
Pink Letter Project
It all begins by ArchWell Health centers mailing personalized letters to women who are due for their mammogram. This letter includes a ready-to-use order form, information on nearby radiology centers and ways that ArchWell Health can assist them through this process.
Now in its 4th year, the Pink Letter Project has provided support to thousands of women across the country in need of this life-saving screening. The campaign focuses on scheduling your mammogram in the summer rather than waiting until the October, National Breast Cancer Awareness, rush.
Through in-center events and community outreach events the Pink Letter Project also provides postcards to the community to write a note of encouragement to women in their life.
This year's theme, Every bloom starts with care, celebrates the simple reminders that can inspire meaningful action.
Why It Matters
A simple reminder from someone who cares can make all the difference.
Screening centers see a surge of mammogram appointments in October during National Breast Cancer awareness month, leaving calendars booked weeks in advance. For women who wait until fall to schedule, that often means delays into late winter or beyond. Unfortunately, this delay could be the difference between life and death.
1 in 8
Women will be diagnosed with breast cancer during their lifetime.
4 Million
Women over the age of 65 are behind on their screening.
99%
Five-year survival rate when breast cancer is detected early.
Ways to Participate
Small acts of encouragement can inspire important conversations and help more women stay on track with recommended breast cancer screenings.
Book your screening
After receiving their Pink Letter, ArchWell Health members are encouraged to book their mammogram now.
Attend a center event
ArchWell Health centers across the country are hosting events to educate and inform women on the importance of preventive screenings.
Find An Event Near YouWrite a reminder
Stop by a center or community outreach event to write a postcard to women in your life encouraging them to book their mammogram before the fall rush.
Spread awareness
Prioritizing this important screening in the summer removes barriers to care and saves lives.
Help us spread the word
Media and Community Resources
Download these helpful media resources and learn how you can support the Pink Letter Project in your community.
Click Icons Below to Download
Looking Back
2025 Pink Letter Project Campaign
The Pink Letter Project brought communities together through personal messages of encouragement and conversations about breast health.
Explore highlights from the 2025 campaign, including a press release, postcard designs, featured stories, videos, creative materials, and community participation.
ArchWell Health’s Dr. Ford
discusses the importance of mammograms
Tucson’s KOLD interviews
Shawnee Parens, Director of Market Operations
2025 Postcards
